Posted by
Trentamj on Friday, August 03, 2007 10:22:38 AM
In human history, being fat was associated with being both rich and powerful, as only the rich and powerful had the money to spare for all those extra calories. It is also a fact that, before the mid 20th-century food took up a much larger portion of the family budget than it did afterwards. Although raised in an era of prosperity and cheap food, Baby-Boomers were raised by the Children of the Depression resulting in a rather frugal food purchasing mindset, both in terms of quality as well as quantity. Once the Boomers started making those food choices, you saw a sea-change. Choices went from basic food staples to ready-made "convenience" foods, and ready-to-eat snacks, or junk-food. Junk-food was a rare treat in my home, but in the generation it was overflowing out of American larders like some Dali-esque cornucopia from Hell. I got to go to a burger joint once every two weeks if I was lucky, but now Americans do it three or four times each and every week. Home-cooking used to be the norm; now it's a rare and exotic exception to be indulged in by the Nuevo Riche. I ate lunch at public schools, and they offered balanced meals, but most kids went for pizza and burgers. Sooner or later, the public schools started giving kids what they and now their parents want - what's strange about that?
Prosperity, plus cheap and easy food has lead to Americans' recklessness regarding nutrition and diet. The difference between Japanese and American average body-weights serve almost as a laboratory demonstration of the difference cheap and easy food makes while controlling for overall income. For the Japanese, food is a significantly more expensive item, so they have not quite surrendered their culturally-borne and prudent dietary habits yet. Guess what? the Japanese live longer, and do not suffer nearly as much from obesity, heart disease, and diabetes. However, McDonalds, BK, and KFC are a growing presence there, so that in the next generation, the Japanese will do for dietary-based disease in the 21st-century what they did for consumer electronics in the 20th.